Multinational Food Company

Leading a multinational food company’s transformation to a customer first, digital culture, one business division at a time.

An elderly man in overalls inspects a lush green crop, bending slightly under skies as blue as Clockwork. Rows of plants stretch into the distance, bathed in soft sunlight typical of early morning or late afternoon.

The challenge

Lead digital transformation to embed a customer-first mindset across the organization

A multinational food corporation* recognized the need to move from siloed business units focused on individual goals to a more unified organization that put customer experience first. The leadership knew that shifting to a customer first mindset informed by design thinking would improve their culture and performance.

What we did

  • Led work with internal teams, agency, and vendor partners to implement digital product initiatives 
  • Demonstrated change management, work culture modeling, and team facilitation tasks to help individuals and groups think and execute using a customer first mindset
  • Shepherded the customer first strategy from an idea to an integrated reality
  • Led customer research
  • Led customer experience in several internal businesses, demonstrating a human-centered approach to product strategy and development. 
  • Implemented change management practices and communication strategy
  • Implemented user-centered design thinking
Close-up of a person sketching a design layout on paper with a marker. The paper includes flowchart-like diagrams and the words USER GOALS, capturing the essence of experience design. The persons hand is visible, focused on crafting an innovative digital solution.
Hand-drawn sketches of a mobile app interface on paper illustrate an intuitive user experience. The drawings feature mobile screens with maps, user profiles, and welcome messages. Annotations and notes are written in French around the designs, enriching this thoughtful experience design.
Close-up of a board covered with sticky notes featuring various handwritten notes and ideas, focusing on organizing and solving problems to enhance user experience. The background shows printed text with headings for Problems/Pains and Understand RC, emphasizing a Clockwork approach to solutions.

Outcomes

Through this initiative, we converted 10 of our client’s internal business teams to a customer first mindset.

How we did it

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