Minnesota Lottery Case Study : Clockwork

Client

Minnesota Lottery
Duration

17+ year partnership
Industry

Government

The challenge

Build a stable and precise experience for high-volume events

The Minnesota State Lottery has a demanding and diverse set of technology needs and operates in a highly regulated industry. Their business revolves around high-traffic peak events and subsequent highly interactive follow-up traffic. Performance and custom software are key to both their business success and their customer experience. The Lottery needed a tech partner who could ensure stable and consistent uptime during high demand with precise execution. They wanted to reduce their reliance on developers to execute every Second Chance contest so they could operate more quickly and independently.

What we did

Clockwork’s Tech Ops team collaborated with the Lottery’s team to load balance as visitors spiked and built a fast, slimmed-down version of the website home page that is used during high traffic spikes to ensure uptime
Established, tested, and verified a standard communication protocol to pull entry codes from third-party providers to speed up and simplify the Lottery’s process
Tested the customer experience to validate thinking and design while assessing performance and identifying new opportunities with a younger audience
Providing ongoing maintenance of and support for the Lottery’s website and mobile experience

Outcomes

99.93%

Server uptime over two-year period

Millions

Of promotional codes (and counting)

An ongoing promotional program with millions of valid codes, hundreds of thousands of claimed codes, and numerous simultaneous contests that requires minimal third party support.

How we did it

“I have been very impressed with the level of strategic planning and research that Clockwork has put into our projects. Their business planning process has helped ensure that projects met defined goals. Ultimately, the proof is in the pudding and Clockwork has delivered for us time and time again!”

Minnesota Lottery employee