Minneapolis College of Art and Design

The challenge

The MCAD website needed to move off the soon-to-be unsupported Drupal 7 platform

The transition to Drupal 8 was an opportunity to showcase their new brand identity online, create an accessible experience tailored to their audiences, and enable lead generation for prospective students.

What we did

• Aligned stakeholders and project partners through discovery and strategic planning activities; prioritized requirements within budget constraints
• Reviewed technical systems and uncovered complex business logic in the existing site that was an important and necessary consideration for development
• Identified common patterns for reuse throughout the experience which created efficiencies in project timeline and budget
• Collaborated with MCAD’s branding partner to create a modern, artistic site that pushes the envelope of design
• Streamlined the application process and data collection
• Created a highly accessible user experience by simplifying the navigation and design, making content easier to discover and find
• Prominently displayed a rotating assortment of student artwork throughout the site
• Custom back-end development supports the complex visual design, enhances site functionality, and maintains accessibility
• Developed a custom continuing education catalog and ecommerce solution to provide an improved shopping experience
• Extended integrations with Salesforce capture multiple types of leads across different areas of the site: prospective students, continuing education, general contact leads