Mercury Marine

A modernized product sales enablement tool for a global engine manufacturer.

A person holding a tablet featuring Clockwork, a custom software video streaming app with diverse categories and a subscription form. The waterfront background with water and a boat enhances the serene customer experience.

The challenge

Create a sales and training solution to serve a complex, dispersed dealer network

Mercury Marine needed to increase the performance, knowledge and engagement of their global dealer network. Their legacy technology solution providing product knowledge and training was outdated, inflexible, and difficult to use and update. Dealers, located worldwide, with different language and product needs, needed detailed information about the products regardless of location or internet access.

What we did

Clockwork replaced Mercury’s outdated technology with an accessible and personalized sales enablement toolkit. This progressive web app includes personalization, multi-language and localization support, as well as product education and certification. These features are wrapped in an interface that’s easy to use and navigate for a seamless sales experience.

A digital solution featuring a quoting system for the Verado 350hp Pro engine. The interface highlights experience design with configuration options, pricing details, and setup stages on a dark blue background to enhance customer experience.
A person in a dark rain jacket holds a fishing rod with a reel in one hand and a bright orange eel-shaped fishing lure with a metal hook in the other, capturing the essence of seamless user experience. The background shows blurred water.
A laptop screen showcases a webpage interface for customizing a Verado 350hp Pro engine, highlighting an experience design that enhances sales enablement, field rep capabilities, and customer experience. The page presents options for personalization and adding labels, with transparent pre-tax and post-tax pricing.

Outcomes

100%

Adoption compared to 30% with the previous solution

97%

Decrease in asset download time (150 minutes to just 4 minutes)

4 to 1

Four application codebases reduced to a single codebase

I love the navigation. I can’t believe the improvement.

Mercury Marine Global Leader

How we did it

Immerse in a seamless experience design with our digital interface for selecting outboard engines. Explore the expertly crafted options, specifications, and pricing, including the featured Verado 350hp Pro engine. Navigate effortlessly through tabs for products, services, and more details.
Split image: Left side features a laptop displaying a digital solution for outboard engine selection. Right side highlights a hand holding a fishing lure with colorful strands, showcasing the seamless experience design of choosing the perfect gear.
Three laptops display a websites design on a red background, showcasing custom software for selecting and quoting engines. The user experience is enhanced with a black, white, and red color scheme, offering intuitive menus and options that elevate the customer experience.

Related work

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Clockwork
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