Lifetouch

Making a picture-perfect user experience for the leading brand in school portraits and yearbooks business.

Two young women pose playfully against a cloud-patterned backdrop, embodying the essence of experience design. One, with long red hair and a beret, leans forward while puckering her lips. The other, with long black hair, kneels, resting her chin on her hand, smiling gently.

The challenge

Modernize the Yearbook Builder customer experience to stay ahead of the competition

Lifetouch’s digital Yearbook Builder was a competitive differentiator in the photo portrait business. But over time, the tool needed to become more adaptable and scalable. Lifetouch engaged Clockwork to rethink the customer experience while creating a technical architecture and solution that could grow and scale over time.

What we did

  • Built custom software to create a more adaptable, reliable, and scalable solution
  • Created an automated user experience to simplify the work required by the customer
  • Collaborated with Lifetouch’s support team to ensure that customers needs, wants, and expectations were represented in the UX and interaction design; also partnered with the support team on usability and user testing
  • Created an unparalleled experience that works with just a few clicks of the mouse
  • Collaborated with Lifetouch’s support team to ensure that the requirements, wireframes, prototypes, and design were continually enhanced to meet customer needs, wants, and expectations
Hand-drawn maps and notes scattered on a table, featuring profiles, routes, and lists in French. Colored lines and clockwork symbols indicate different paths on the maps, enhancing the user experience with a touch of meticulous design.
Close-up of a computer screen displaying HTML and PHP code—this digital solution features syntax and structure in vivid red, yellow, blue, and green. The colorful tags and functions lay the foundation for creating an enhanced customer experience through custom software development.
A person in a plaid shirt gestures animatedly, emphasizing the importance of customer experience during a discussion. An open laptop displaying a colorful chart sits on the wooden table, accompanied by a notebook and smartphone. Another person is partially visible in the background.

Outcomes

Shortened distance between design and user input delivers value to customers, sooner. Reduced user complexity makes the tool easier to use and the overall experience better.

How we did it

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