Icario

Developing a strategic lead generation platform that aligned people, process, and technology.

A person holds a tablet on a beach, displaying a website with the title The New Frontier in Health Action. With the calm sea and clear sky as a backdrop, this blend of experience design and serene nature creates an immersive customer experience.

The challenge

Develop a digital experience that performs better through improved content management, smart SEO, and strategic lead generation practices

Revel + NovuHealth joined forces with Icario to create value by uniting pioneering technology, data science, and behavioral insights. Icario required a dynamic prospect and customer experience as innovative as their business model.

What we did

  • Provided a technology strategy to solve existing pain points and allow future A/B testing and personalization
  • Implemented a flexible, scalable platform that could be integrated with existing systems
  • Created a personalized experience by linking their CMS with CRM to display custom content instantaneously based on behaviors and customer segment
  • Designed a new audience experience
  • Increased speed-to-market by improving internal workflows
A person sits with a laptop on their lap, exploring a website titled The New Frontier in Health Action. Like clockwork, the digital solution showcases a surfer holding a surfboard on a beach. The room is dimly lit, and the person wears a brown sweater.
A digital mockup featuring three different web pages showcases a seamless user experience. The pages include sections for news alerts, health action, and connecting with people, displaying articles, illustrations, and statistics that blend health with cutting-edge technology.

Outcomes

Personalization and higher performing content led to increased lead generation and higher conversion.

How we did it

Four smartphones showcase a health-themed website, highlighting experience design in every detail. The screens reveal headlines, images, and buttons for engaging with health actions, connecting socially, exploring a resource library, and enhancing customer experience through health engagement.

Related work

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