Family Equality

The challenge

Create a tool to protect, inform, and connect LGBTQ+ families in crisis

Family Equality received an outpouring of concerns from families following a significant increase in the number of anti-LGBTQ bills across US states and the Supreme Court. To support these families, Family Equality wanted to develop a tool to provide quick and safe access to answers and resources.

What we did

• Recommended technology direction and product development strategy to drive the project quickly
• Aligned stakeholders and defined the tool through discovery and strategic planning activities
• Drove product development from conception to branding to prototype in a single design sprint
• Led thoughtful discussion to reevaluate project direction and scope when outside forces altered the landscape
• Facilitated product branding activities for tool naming, brand creation, and logo design
• Recommended and compiled content to inform content strategy and populate the resource library
• Rapidly engineered the site to get to testing and refinement sooner
• Developed a first iteration built to launch quickly and lay the foundation for future scaling 
• Built a mobile-first experience on WordPress, hosted on Pantheon