City of Minneapolis

Complete reimagining of the City of Minneapolis digital experience including technology, design, content, and governance for their resident website.

A person stands next to a bicycle, holding a smartphone with a digital solution displayed. The screen shows a park image and text. Their other hand grips the bikes handlebar, set against a blurred cobblestone path and greenery.

The challenge

Build a more customer-centric website for its residents to better serve all website visitors

The City of Minneapolis’ website needed an entire overhaul and they entrusted Clockwork to work with the City’s internal digital team to build the best website experience to meet residents’ needs.

What we did

  • Led a multi-year engagement to plan, evaluate, design, develop, and coach City staff through a complete overhaul of their online presence
  • Recommended, implemented, and integrated a new content management system and hosting platform
  • Coordinated efforts across 22 departments and 3 vendor partners to look at their content through their audiences’ eyes
  • Interviewed residents, business owners, seniors, visitors, and people with accessibility issues to understand their needs and build personas
  • Established a new human-centered content strategy, guidelines, training, and governance
  • Created a resident-focused design and infrastructure to accommodate current and future needs across audiences, specifically addressing accessibility and search
  • Reorganized the content by topic area and created guidelines to ensure that content is easy to scan and understand
A webpage layout featuring sections for city updates, recent events, and city officials works like clockwork. Images of parks and city landmarks are displayed. Navigation menus include Things to Do and other city-related links, enhancing the digital solution for an improved customer experience.
A desktop screen displays the Minneapolis website, featuring custom software design that showcases a riverside path with cyclists and pedestrians. A phone screen highlights the city’s skyline and a sculpture. Both screens enhance the user experience with intuitive navigation options and city information.

Outcomes

100+

Content authors and contributors trained across all city departments

2.1 AA

WCAG standards met by code

How we did it

Six smartphones showcase city-themed app screens, featuring parks, transportation options, and tourists. Expertly crafted custom software enhances user experience with sections on city attractions, travel tips, and local experiences—all set against a muted gray background reminiscent of clockwork precision.
Minneapolis at dusk reveals a stunning cityscape with a river and illuminated bridge on the left. On the right, a computer and smartphone showcase a Clockwork-designed website about things to do in the city, merging sleek experience design with engaging images and text sections.

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