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Tag: usability testing
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2025 budgeting for customer experience & digital transformation
As we approach 2025, leaders face the critical task of aligning their budgets with evolving customer expectations and technological advancements. This guide offers strategic insights and key questions to help you prioritize investments that will truly impact your customer experience and drive meaningful digital transformation. Revolutionizing customer journeys through data-driven personalization In 2025, the ability…
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How usability testing can transform your product
When was the last time you checked how user-friendly your digital experience is? If it’s been a while, it’s time to consider a fresh perspective via usability testing. You and your team are deeply involved with your digital product. You know all the ins and outs. Meanwhile, many of your users are encountering it for…
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Four short-term steps to design great customer experiences (and one long-term step, too)
Experience design is about shaping how customers interact with your organization by keeping their needs and feelings at the forefront of your product, processes, and strategies. We’re in the Empathy Era — a time where customer expectations for seamless and personalized digital experiences are higher than ever. Think of companies like Airbnb and Lyft. They…