Tag: AI strategy
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The new rules of modernization: Why 2025 is different
Something fundamental has shifted in how successful companies approach technology and product modernization. The old model of massive, risky overhauls has given way to strategic, incremental improvements that deliver value quickly while building toward bigger goals. This isn’t just about keeping up with technology trends; it’s about creating the flexible foundation your organization needs to…
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Why websites are still relevant in the age of AI
In the ever-evolving landscape of artificial intelligence (AI), some have begun to question whether company websites are still necessary. As AI tools like ChatGPT and Google Gemini influence how people find and interact with brands, are traditional websites losing their place in the marketing mix? In this conversation, Vincent Cabansag and Melanie Shirley, our heads…