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Category: Technology
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Why websites are still relevant in the age of AI
In the ever-evolving landscape of artificial intelligence (AI), some have begun to question whether company websites are still necessary. As AI tools like ChatGPT and Google Gemini influence how people find and interact with brands, are traditional websites losing their place in the marketing mix? In this conversation, Vincent Cabansag and Melanie Shirley, our heads…
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CrowdStrike: A lesson in IT process and incident response
CrowdStrike, a company we trust to keep our digital world safe, accidentally broke 8.5 million Windows devices worldwide. All at once. Just one incident. Let that sink in for a second. Airlines couldn’t fly. Banks couldn’t move money. Hospitals couldn’t treat patients. It’s like someone flipped a giant “off” switch for a quarter of the…
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Understanding the different types of migrations
Previously, we explored the concept of migrations as a process for transferring systems and data to new computing environments. The complexity of migrations varies widely and understanding the intricacies of your migration can help you make the business case for system upgrades. Factors like system readiness, compliance, integrations, organizational and data readiness, and future improvement…
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Why migrate? The business case for system upgrades
What are system migrations anyway? A migration involves transferring systems and data from one computing platform to another. Migrations are often a path to enhanced performance, scalability, and cost-effectiveness. Why might we need to do one? The systems that support our business get old. Business needs and customer expectations change and evolve. Decisions made five…
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Industry 4.0 and digital service experiences
We’re living in the first decades of Industry 4.0 with its interconnected systems, automation, advanced manufacturing technology, and a mountain of data: databases, data warehouses, and data lakes. There is tremendous pressure to turn that data into meaningful and actionable intelligence and use it to provide exceptional experiences for customers. Experiences that will make doing…
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Charting the course for 2024
As we near the end of 2023, it’s time to shift gears and focus on the upcoming fiscal year. Whether you are finalizing your budgets for 2024 or just getting started, now is the time to think about the road ahead. At Clockwork, we’ve seen how proactive budget planning can accelerate growth and turn ideas…
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Artificial Intelligence and You
Every power can be used for good and for evil. Artificial intelligence (AI) is no different. In the coming years, we will see brilliant, insightful, and life-changing advances thanks to AI. And, we’ll see destructive applications of it at the same time. We will see dramatic innovations and whole new business models based entirely on…
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6 ways we’re using AI to optimize our work
Everybody’s talking about AI and we love the spirit of collaboration and knowledge-sharing that comes with it. As such, here are some ways folks at Clockwork have used AI to optimize our work: Making web experiences more accessible I’m intrigued by tools like ElevenLabs for text-to-speech and how it could enable clients to increase accessibility…
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Measuring user adoption for a new product launch
Congratulations! You’ve just launched a new sales enablement and product configuration tool. Let’s call it Build-O-Matic. Your distributed sales team now has the ability to drag and drop to create a visual remodeling plan for your customers and close the sale in real time. Fast-forward 12 months. There’s been a small change in Minnesota’s building…
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Does AI content creation work?
The interest in AI content creation tools like ChatGPT and Jasper has continued to grow as more people consider how these tools can fit into their workflow. So, we’ve resurfaced this experiment we ran in 2021 that explored the maturity of AI-written content at the time. How does it compare to today? Originally published 08/30/2021…