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Category: Business strategy
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What Being a “Best Workplace” Really Means
On July 1st, the Minneapolis/St. Paul Business Journal announced the 2013 winners of their Best Places to Work awards. Clockwork was among the 53 companies whose employees “gave their employers high marks in an anonymous survey on topics such as work environment, people practices and how things work day-to-day.” Over the last few years, Clockwork has won…
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Building Loyalty in a Card-free World
Recent articles in Inc.com and Slate have made the case against card-based loyalty programs, arguing that they are bad for business and that companies should focus their energy on creating a superior experience. They’re right that following a cookie-cutter or “me too” approach to loyalty will likely not pay off, but that doesn’t mean loyalty is dead. It just…
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The real solution to the “Work From Home” debate
Sparking the debate Yahoo’s CEO, Marissa Mayer, caused a pretty significant wave across corporate America yesterday with her sweeping mandate requiring all employees to report back to the office for active duty. In other words – Mayer is eliminating a work from home policy – the kind of policy that Internet companies made famous in…