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Category: Business strategy
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Building Loyalty in a Card-free World
Recent articles in Inc.com and Slate have made the case against card-based loyalty programs, arguing that they are bad for business and that companies should focus their energy on creating a superior experience. They’re right that following a cookie-cutter or “me too” approach to loyalty will likely not pay off, but that doesn’t mean loyalty is dead. It just…
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The real solution to the “Work From Home” debate
Sparking the debate Yahoo’s CEO, Marissa Mayer, caused a pretty significant wave across corporate America yesterday with her sweeping mandate requiring all employees to report back to the office for active duty. In other words – Mayer is eliminating a work from home policy – the kind of policy that Internet companies made famous in…