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Category: Business strategy
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Artificial Intelligence and You
Every power can be used for good and for evil. Artificial intelligence (AI) is no different. In the coming years, we will see brilliant, insightful, and life-changing advances thanks to AI. And, we’ll see destructive applications of it at the same time. We will see dramatic innovations and whole new business models based entirely on…
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The next era of engagement
There’s no denying it, “engagement” is popular in business right now. First came an appreciation for and focus on user engagement, an outcome of our digitally-centered time. Then came an appreciation for employee engagement, a metric that’s become increasingly important as companies realize that engagement correlates with productivity. Both are necessary. If you aren’t focused…
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Does AI content creation work?
The interest in AI content creation tools like ChatGPT and Jasper has continued to grow as more people consider how these tools can fit into their workflow. So, we’ve resurfaced this experiment we ran in 2021 that explored the maturity of AI-written content at the time. How does it compare to today? Originally published 08/30/2021…
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2023, here we come!
It’s hard to believe we are nearing the end of 2022. I can’t imagine I’m alone in feeling like this year literally flew by. And now here we are, staring at the front of 2023 like an oncoming truck. There are so many tech and business topics to talk about as we head into 2023,…
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Storytelling in Product Design
With the proliferation of content creators, influencers, and brand-generated content we’ve seen an increased focus on storytelling. It’s a bit of a buzzword, but one which designers and brand owners will tell you is undeniably valuable. Research shows if customers love a brand’s story they’re 55% more likely to buy the product in the future.…
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It’s time to prepare, not panic
What leaders should be thinking about to weather the recession and come out ahead We are watching a recession roll in. It’s everywhere you look — the news, podcasts, your inbox. Experts from JPMorgan to Jerome Powell are predicting it. The upside is that we all know it’s coming. The downside is now we have…
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5 words to get your company started on a path to UX
“You are not the user.” This is a common saying in the UX world — and it carries a lot of weight for being only 5 short words. What do UX practitioners mean when we say “You are not the user”? You are the expert in what your business does, the product or services you…
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A closer look at DevOps
When most folks talk about trends and topics in technology, they zero in on future-focused automation and enablement tech like artificial intelligence (AI) and machine learning. But, there are more immediate shifts in the landscape that are paving the way for systems modernization and actual organizational evolution. Real change in the enterprise requires significant change in…
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Why interoperability of healthcare information is critical
Nurses are still writing down results provided by one system and manually entering them into another. Patients are irritated that they have to repeatedly detail their medical histories to different providers, often in the same clinic. Pharmacists fax refill orders and spend time on the phone to get patient information. Home healthcare organizations struggle to…
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The most important feature of your app is the people behind it
This is not a story about how we built an app for a client — we do that a lot. It’s the story of what happens when a business applies the focus of creating and deploying an app to its post-launch strategy once the app goes live. But first… statistics! According to a recent consumer…