This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Category: Topics
-
Learning to Talk Tech
In college I took a Computer Science 101 class. For the first assignment, the professor asked us to write step-by-step instructions on how to tie a shoelace. (Stick with me here.) I thought, “No problem. Just make the bunny and run around and go through the hole. Boom.” The next day he asked for volunteers. He…
-
Getting Rid of the Big Ta-da: Why We Love Sketching
Allow me to paint you a picture of every designer’s greatest fear. You’ve just finished presenting a design to the client. For the last month you’ve toiled away, pouring your heart and soul into this design, and it’s the moment of truth. The client looks at you and says, “I don’t like it.” Design is…
-
Minnesota Public Radio Elects Nancy Lyons to Board of Trustees
Yesterday, Minnesota Public Radio announced that it elected two new members to their Board of Trustees, and Nancy Lyons, our CEO, is one of them! As a long-time member and listener, Lyons welcomes the opportunity to lend her expertise to its mission and programming in any way she can. Of the recent appointment she said,…
-
Building Communication and Connection
The challenge In the nearly eight years that I’ve been with Clockwork, we’ve quintupled in size — from 12 people in one room to more than 60 spread across 10,000 square feet and 4 seating areas (not to mention our flexible work environment, which means some people are working from other locations). With that growth…
-
Research + Planning Matters and Here’s Why
Clients come to us asking for an app, a promotion, an intranet redesign, a lifecycle management tool. This is a great starting place, but it’s starting with the solution instead of the problem. Before we start building anything, we want to understand what’s driving the need, what problem we need to solve, or what business…
-
How to Combat the Brainstorming Blues
Brainstorming is hard. In theory it’s a wonderful place where creativity meets logic and something magical happens. Where Instagram and Twitter and the Austro-Hungarian Empire was born. Yet, even when we try to approach it uncontrived, it still frequently falls just short of useful. Earlier this year while managing a project that demanded a lot…
-
Why Contextual Observation Is So Valuable
Understanding user needs is critical to the success of any product, and usability testing is one important tool that helps us build websites, programs, and apps that users love. But not all usability tests are created equal. I recently had the opportunity to conduct a contextual usability test with Wits, a Minnesota Public Radio show, and…
-
Beyond Family-Friendly
On my way into work the other day, I was struck with a sudden lightning bolt of gratefulness. I had just dropped my son off at his new daycare, and was able to give him the long goodbye that he seemed to need. Before that, I had been standing at the bus stop with my…
-
Building Loyalty in a Card-free World
Recent articles in Inc.com and Slate have made the case against card-based loyalty programs, arguing that they are bad for business and that companies should focus their energy on creating a superior experience. They’re right that following a cookie-cutter or “me too” approach to loyalty will likely not pay off, but that doesn’t mean loyalty is dead. It just…
-
What is Direct Traffic?
So you’ve got a website and you’ve installed Google Analytics. That’s a great start, but don’t stop there! With a bit of time and attention, Google Analytics (GA) can provide valuable information regarding conversions. Conversions are those key moments when visitors do something interactional or transactional on your site, e.g. complete a sale or donation, sign up for…