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Author: Vince Cabansag
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Quick research & planning tasks to tackle during your downtime
As we know, business never stops, so the documents and reports we use to direct and track that business should be living documents. Yet often, we focus on immediate tasks at hand rather than our guiding documentation. The time between Thanksgiving and the new year seems to be either a mad scramble or an eerily…
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Seven steps to learning a new technology
Have you ever had a client say something like, “I love that idea, but can you write it in Ruby?” Your gut drops, and your blood pressure rises. Outside of hearing the Ruby referenced all the time, you know little about it. And you’re supposed to be the tech expert in the room! At the same time,…
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The three stickiest lessons I learned at the Digital Summit MPLS
I attended the Digital Summit Minneapolis (#DSmpls) last month and now I want to share the three stickiest things I learned over the two-day conference. Use Purpose as an Inspiration for Content Mack Fogelson’s talk “Evolve to Survive: How Purpose and Authenticity is the Future of Brands,” was a real pick-me-up. I went in already believing that a purposeful…
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The one thing you always get from user testing
Often, getting clients to commit to user testing is a hard sell. Clients get excited about the product, the output, the thing they’re building. That’s understandable: we get excited about that, too. But even with thorough user personas and empathy maps, what you think you should build and design for your customers doesn’t always align with what…
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Digital partnership trends
The digital industry is always evolving, so how we work with businesses is also constantly changing. It is pretty hard these days to think or talk about “digital” and think it only means a website or an app. It’s everything now. Digital solutions are the way back-end operational systems integrate to powerful front-end customer experiences; they create seamless transitions between online interactions and…
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4 ways to improve your digital ecosystem in 2017
It’s not even Thanksgiving and you’re probably already thinking about Q2 of 2017. We hear you. We’re thinking about it, too, and how we help get you set up for the year. Below are some posts we wrote over the year that might give you new ideas or inspire new thinking. And don’t forget, you can always…
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Reflections on MSPBJ’s Diversity in Business Forum
Panelists: (from left) Bev Brown, Tonya Jackman Hampton, Ravi Norman, Philomela Morrissey, David Hough, and Tasha Byers The Minneapolis/St. Paul Business Journal held a Diversity in Business panel discussion on July 14th. The guests included a representation of local organizations small and large, from the Saint Paul Chamber of Commerce to Wells Fargo. Big takeaways…
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Statistics and ideas for improving (and reviving) your approach to email marketing
Social media marketing may be the darling of the digital marketing ecosystem, but email marketing continues to be a dominant and effective way to gain traction with your customers. Statistics abound, but I can save you time by summing up the research and numbers: Email isn’t dead. There are many types of communication that fall…
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Clockwork Launches Diversity Pledge for Local Technology Industry
Nancy Lyons, Clockwork’s CEO, shares why we started the MN Tech Diversity Pledge. On April 25th, Clockwork, a Minneapolis-based interactive design and technology agency, opened an online pledge that invites members from the local tech community to commit to improving the diversity within the industry. Clockwork is asking agencies, corporations, small businesses, and software companies…
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Honor Global Accessibility Awareness Day
May 19th is Global Accessibility Awareness Day and we’re honoring it with an event for anyone interested in learning more about digital accessibility: Accessibility After Work. Accessibility After Work is designed to introduce you to digital accessibility from the viewpoint of users who live with a wide variety of disabilities. The event is a great opportunity for anyone…