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Author: Clockwork
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Building customer trust with responsible data collection
Being digital- and human-focused means we keep our eyes on how people are reacting to technology. One thing we’ve started to put more thought around when working with our clients is how we are collecting and using data that measures performance and drives innovation. Internet users are becoming more aware that websites collect and use…
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Navigating Change Series: Five things for leaders to keep in mind as they support remote teams
It has been a whirlwind month since Clockworkers began working remotely. It’s hard to describe how much the world has changed in recent weeks. All of our patterns of behavior and expectations of “normal” have had to make innumerable shifts to keep up with the latest news, reality, and recommendations from government and health officials.…
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A day in my life as a software engineer at Clockwork
One question I always struggle to answer is “What does Clockwork do?” It’s not because I don’t know. It’s because we don’t do just one thing, or even just four things. We could say, “we build websites” or “we build mobile applications” or “we help you figure out how to best use technology.” Yes, we…
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Giving Learners Edge a leg up in their industry
Learners Edge has a very motivated user base: they offer continuing education courses to K-12 teachers who need the courses, and graduate credits, for salary advancement and license renewal. Their typical site visitor both wants and needs what they’re selling, yet the site design wasn’t supporting that laser-focused user. The challenges our client faced Like…
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eyebobs and Clockwork partner on Website Redesign
eyebobs, the national eyeglass maker based in the Twin Cities, launched a redesigned website on July 12th. The new direct sales site showcases the brand’s whimsical personality, allows the company to tell their story, and has a smooth and simple customer experience. The new website was a collaboration between eyebobs, Clockwork, Rocket Web, and Ideas…
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Right-sized Learning-Management Tools for Flexible, Affordable Field Education
No matter what business you’re in, chances are you have education, training, or learning objectives to meet. Some of these objectives, such as highly complex technical learning or certification requirements, call for a significant learning-management tool or system (LMS). But for many, if not most, learning needs, you simply need to convey some new information…
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How to make (and keep) digital accessibility a priority
For some businesses, accessibility is a requirement, for some it’s not, but one thing has been made strikingly clear in recent years: digital accessibility standards are best practices for everyone. They are really human standards. And yet they are often ignored or overlooked once digital projects get going because in most cases there isn’t a…
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5 tips for creating effective user personas
Full disclosure: I don’t create user personas. But that’s exactly why you should read this. Because I’m a person who uses them, and that makes me even more equipped to tell you what works. Experts may know how to create personas, but the people who use them know when they really work. First, what is a user…
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What is the content first approach and why you should use it
Quick Note on the Definition of Content Before we define the Content First approach to creating digital experiences, humor me while I quickly say a few things about the definition of content that I hope we can all agree on: Now that that’s settled, let’s talk about the value of putting this content front and…
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The secret to getting a better product faster: user testing
More than ever, it’s essential that the interfaces of digital experiences are easy for people to use. It’s estimated that you only have a few seconds to hook your users. If they find your website or app confusing or unclear, something better is a just click away. The best way to identify usability issues with…