Dunn Brothers

Extending the brand experience of an iconic coffee shop with compelling online content and engaging design.

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The challenge

Extend an iconic coffee shop’s brand experience online with compelling content and engaging design

Dunn Brothers needed to update their digital presence and their infrastructure to ensure performance, ease of use, and scalability. Clockwork engaged with Dunn Brothers to replatform and redesign their site to deliver a rich, human-centered experience with a focus on design and content.

What we did

  • Migrated the website to a WordPress on Pantheon site to improve stability and reliability
  • Built a voice and tone style guide for franchise owners to maintain brand quality and consistency
  • Integrated location search (in collaboration with Yext), rewards, nutrition (NutritionIX), and online ordering to give visitors what they want, when they want it
  • Created a robust content strategy and copywriting to ensure that the Dunn Brothers’ brand promise stands out
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Outcomes

50ms

Reduced time to first byte (TTFB)

Reduced downtime

We created a site that’s easier for our client to manage and grow by reducing technical debt and providing a seamless data integration experience for both end users and site administrators.

“I was so confident in your team, and the launch, that I took vacation during it! I’m so excited about the new site, and so proud of how it turned out.”

Kristen Goldberg

Director of Marketing at Dunn Brothers

How we did it

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Related work

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